Sports Apps
4.3% of iPhone owners in the UK are using at least one sports betting app, according to data shared with The Guardian by mobile data startup Onavo.
Bookmaker William Hill’s app is the most popular, actively used by 38% of those iPhone-owning sports gamblers, followed by Paddy Power (32%) and bet365 (24%).
“There’s a lot of overlap: people are using a bunch of these apps rather than just sticking with one,” says Onavo chief executive Guy Rosen.
“If you look at the users of bet365, 17% of them are also using Betfred, and 10% are also using Paddy Power. Or if you look at William Hill, 10% are also using bet365. There’s a lot of interplay between these.”
The company has been analysing data from usage of its Onavo Count and Extend apps, which help people monitor their data usage and compress it to eke more out of their monthly plan respectively.
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Todd’s Take: The States are light years behind the UK as far as legal sports betting options are concerned, of course this isn’t news. However what I found fascinating in this article is the level of sophistication among bettors in the UK actively shopping lines by using different available applications. Amazing also to think that 1 of 20 iphone users have some form of sports betting application on their phone illustrating not only the revenue potential from bets but the databasing and advertising opportunities as well. I’m preaching to the choir around these parts but let this be a lesson to every lobbyist defending the stance of the various sports leagues actively defending the anti-legalization of sports gambling stance. I mean afterall, who doesn’t want a sports betting app that can be used for live betting when you’re at a major sporting event? The answer…no one.
