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Sportsbook philosophies: the Pinnacle approach

Every sportsbook operates with a different philosophy all aimed at achieving one primary objective: turning a profit.  Whether it’s a square shop like Bovada marketed to the recreational gambler or a sharp operation like Pinnacle booking to the professionals, the key is understanding the appropriate product mix for your clientele and responding appropriately to their bets.  There are pros and cons for every bookmaking approach and it all hinges on management’s tolerance for liability, exposure, and limits.  Below is an interview with senior trader John T of Pinnacle who explains his operations’ strategy and why his shop is so successful booking limits to the world’s best gamblers.